Senior Associate, Digital Media


Date: Mar 6, 2023

Location: Tampa, FL, US

Company: New York Life Insurance Co

Location Designation: Hybrid 



When you join New York Life, you’re joining a company that values career development, collaboration, innovation, and inclusiveness. We want employees to feel proud about being part of a company that is committed to doing the right thing. You’ll have the opportunity to grow your career while developing personally and professionally through various resources and programs. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture.



This position primarily involves a hybrid work schedule - working remotely: Monday & Friday / on site: Tuesday, Wednesday and Thursday. 



The Senior Associate of Digital Media will manage the strategic direction, implementation, and optimization of New York Life Direct's digital media channels. Channels include affiliate, remarketing, prospect email and display acquisition programs.

•    In this role you will interface with media vendors and manage the relationship between New York Life Direct and the AARP Media Sales team. 
•    You will be accountable for media budgets and sales performance of all channels with the goal of maximizing growth and efficiency. 
•    Reporting to the CVP of Digital Media, this position will round out the core team with a focus on digital media campaign management, execution, and optimization. 


•    Bachelor's Degree and/or equivalent experience 
•    3+ years of experience managing digital media campaigns
•    Digital media buying and planning experience required
•    Experience with ad serving platforms such as DoubleClick or DV360 preferred  
•    Demonstrated ability to create ad-hoc reports and create actionable insights from the data
•    Excellent verbal and written skills
•    Must be very organizational with strong attention to detail
•    PC proficiency and solid working knowledge of Microsoft Office (PowerPoint, Excel, Word)



This position primarily involves a hybrid work schedule - working remotely: Monday & Friday / on site: Tuesday, Wednesday and Thursday. 







Salary range: $71,000 - $115,000 

Overtime eligible: Exempt 

Discretionary bonus eligible: Yes 

Sales bonus eligible: No 


Click here to learn more about our benefits. Starting salary is dependent upon several factors including previous work experience, specific industry experience, and/or skills required.



Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the Careers page of

Job Requisition ID: 88733




Nearest Major Market: Tampa

Job Segment: Social Media, Media, Marketing