Senior Associate - Database Marketing Developer


Date: May 16, 2023

Location: Tampa, FL, US

Company: New York Life Insurance Co

Location Designation: Hybrid 



When you join New York Life, you’re joining a company that values career development, collaboration, innovation, and inclusiveness. We want employees to feel proud about being part of a company that is committed to doing the right thing. You’ll have the opportunity to grow your career while developing personally and professionally through various resources and programs. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture.



Support database marketing development on the Customer Marketing team. Understand available customer data and how to apply it to best support the channel manager in developing new sales ideas and business case analyses.


Assist with the annual planning process.  Evaluate opportunities and develop recommendations that leverage knowledge of results-to-date.


Seek improvement in existing operational and technical processes to make the work of the team more automated and efficient.

  • Lead the development and recommendation of complex/nontraditional marketing programs (via Unica) in a timely and accurate manner to drive new sales growth and support the expansion of marketing efforts. Viewed as the technical expert on the Customer Marketing team, combines business insight and knowledge of available data with superior campaign execution and technical expertise.
  • Support the development of new sales ideas and business case analyses based on understanding available customer data sources. Uses data and recommends new sources of data in innovative ways to provide insight and propel innovations.
  • Lead day-to-day and small-moderate scope Systems projects; supports channel manager on larger Systems initiatives.
  • Recommend, develop, and execute system enhancements for improving the operations of database marketing programs. Seek improvement in existing operational and technical processes to make the work of the team more efficient.
  • Manage interactions with support departments as issues with customer marketing campaigns arise. Identifies root causes and develops and recommends strategic solutions to prevent recurrences.



  • Bachelor’s Degree in Marketing, Business Administration, Operations, Information Systems preferred
  • 3+ years related experience required
  • Proficiency with Excel, Access, SQL, and Query Tools
  • Proficiency with campaign management software, with Unica/IBM Campaign experience preferred
  • Knowledge of database structure, queries, and reporting techniques
  • Attention to detail
  • Self-motivated, independent, and flexible
  • Understands how available customer data can be applied within campaign management technology to further expand support offered to customer marketing programs
  • Proficient at prioritizing projects and assignments
  • Ability to navigate data and apply it in support of making valuable business decisions, to drive growth and innovation in the channel
  • Combine business insight and knowledge of available data with superior campaign execution, and lead the development of complex/nontraditional marketing programs in Unica
  • Ability to work with limited supervision and assume responsibility for campaign deadlines
  • Ability to work collaboratively with their supervisor to recommend more efficient procedures for campaign management & execution and implement them.
  • Excellent written and oral communication skills are required.  In managing the campaigns, this position provides information on timelines, deliverables, and testing.   Communicates with outside departments, regarding technology projects, database intricacies and complex issues







Salary range: $65,000 - $90,000 

Overtime eligible: Exempt 

Discretionary bonus eligible: Yes 

Sales bonus eligible: No 


Click here to learn more about our benefits. Starting salary is dependent upon several factors including previous work experience, specific industry experience, and/or skills required.



Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the Careers page of

Job Requisition ID: 88991




Nearest Major Market: Tampa

Job Segment: Developer, Database, Outside Sales, Social Media, Information Systems, Technology, Sales, Marketing