Senior Associate, Campaign Execution


Date: Nov 5, 2021

Location: Tampa, FL, US

Company: New York Life Insurance Co


When you join New York Life, you’re joining a company that values development, career growth, collaboration, innovation, and diversity & inclusion. We want employees to feel proud about being part of a company that is committed to doing the right thing. Through various resources and programs, you can grow your career while developing personally and professionally.




Support the development and execution of strategies for Customer Marketing.  Act as a database marketing strategist on the Customer Marketing team, understanding available customer data and how to apply it to best support the channel manager in developing new sales ideas and business case analyses.


Assist with the annual planning process.  Evaluate opportunities and develop recommendations that leverage knowledge of results-to-date.

Combine business insight and knowledge of available data with superior campaign execution (via Unica) and execute in a timely and accurate manner.

Seek improvement in existing operational and technical processes to make the work of the team more automated and efficient.


  • Manage the strategic development of new sales ideas and business case analyses based on understanding available customer data sources. Uses data and recommends new sources of data in innovative ways to provide insight and propel innovations.
  • Leads the development and recommendation of complex/nontraditional marketing programs (via Unica) in a timely and accurate manner to drive new sales growth and support the expansion of marketing efforts. Viewed as the technical expert on the Customer Marketing team, combines business insight and knowledge of available data with superior campaign execution and technical expertise.
  • Leads day-to-day and small-moderate scope Systems projects; supports channel manager on larger Systems initiatives.
  • Develops and executes or recommends system enhancements for improving the operations of database marketing programs. Seeks improvement in existing operational and technical processes to make the work of the team more efficient.
  • Manage interactions with support departments as issues with customer marketing campaigns arise. Identifies root causes and develops and recommends strategic solutions to prevent recurrences.




  • Bachelor’s Degree in Marketing, Business Administration, Operations, Information Systems preferred
  • 3+ years related experience required
  • Proficiency with Excel, Access, and Showcase
  • Proficiency with Unica/IBM Campaign
  • Knowledge of database structure, queries, and reporting techniques
  • Attention to detail
  • Ability to think strategically   
  • Self-motivated, independent and flexible
  • Understands how available customer data can be applied within campaign management technology (Unica Campaign) to further expand support offered to customer marketing programs
  • Ability to prioritize projects and assignments, and allocate time efficiently    
  • Demonstrated understanding of the customer marketing strategy and sales goals
  • Ability to navigate data and applies it in support of making valuable business decisions, to drive growth and innovation in the channel
  • Ability to review processes and procedures in place today; ability to innovate to add further efficiency to the work of the team
  • Possesses knowledge of how customer marketing strategies can affect other areas, and can communicate clearly when changes are necessary to minimize impacts to goals and processes
  • Ability to serve as the team's technical expert as it relates to the Unica software, lending knowledge to new/junior teammates. Combines business insight and knowledge of available data with superior campaign execution, and leads the development of complex/nontraditional marketing programs in Unica
  • Ability to work with limited supervision and assume responsibility for campaign deadlines
  • Ability to act as liaison with operational departments ensuring all needs are considered and met so that the Customer Marketing channel can have successfully executed testing conditions     
  • Ability to Seeks to revise or replace existing procedures to make team more efficient.
  • Uses a wide variety of customer data to support development of new sales ideas/marketing strategies/campaigns.
  • The ability to think quickly and with a broad scope is expected. 
  • Ability to provide timely resolution to issues, such as, source code upload issues, data discrepancies affecting other departments
  • Ability to work collaboratively with their supervisor to recommend more efficient procedures for campaign management & execution and implement them. 
  • Ability to express original ideas and solutions in strategic discussions.  Will make daily decisions that will impact strategy, processing and mail dates.  Will have a high degree of responsibility for resolving a full range of issues related to customer marketing       
  • Excellent written and oral communication skills are required.  In managing the campaigns, this position provides information on timelines, deliverables and testing.   Communicates with outside departments (Systems, Member Services), regarding technology projects, database intricacies and complex issue resolution 





Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by our Foundation. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the Careers page of

Job Requisition ID: 85080




Nearest Major Market: Tampa

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