Senior Marketing Strategy Associate #81113


Date: Jul 11, 2019

Location: Tampa, FL, US

Company: New York Life Insurance Co


A career at New York Life offers many opportunities. To be part of a growing and successful business. To reach your full potential, whatever your specialty. Above all, to make a difference in the world by helping people achieve financial security. It’s a career journey you can be proud of, and you’ll find plenty of support along the way. Our development programs range from skill-building to management training, and we value our diverse and inclusive workplace where all voices can be heard. Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and service, supported by our Foundation. It all adds up to a rewarding career at a company where doing right by our customers is part of who we are, as a mutual company without outside shareholders. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the Careers page of


Direct mail is the major channel of NYL Marketing which has consistently proven to deliver successful results. As a Senior Marketing Strategy Associate, you will apply your campaign execution and strategy, quantitative, database, analytical and business judgment skills to drive major Direct Marketing innovations that ultimately impact the company bottom line. This is a unique opportunity to be a part of a small team doing big things. 


  • Manage data driven execution of Member Direct Mail campaigns throughout all stages: create and communicate Mail Plans, develop List Pull and Data Processing instructions to Acxiom, query the database, audit and sign off on final counts, source code the Mail File, etc.                                                                                                                                           
  • Partner with Sr. Leadership to drive streamlined execution solutions (such as Cycle Time Reduction, Source Code Optimization, Digital Print Personalization) that improve the channel's ability to operate efficiently and innovate continuously.  
  • Use critical thinking and analytics to drive post-campaign evaluations. Develop and present recommendations on performance trends and Test & Learn results.                                                                                                                                                                                                                                                                                                                                                              
  • Collaborate closely with internal (Compliance, Production, Creative, Product Strategy, Actuarial) and external (Acxiom, Merkle, Print vendors) partners to ensure high execution quality.




  • Bachelor’s Degree in quantitative field preferred
  • 3+ years related experience
  • Microsoft Office Suite and database/query applications knowledge
  • High level of expertise in data driven marketing campaign execution and performance monitoring
  • Strong quantitative skills and high attention to details
  • Ability to think strategically and use critical thinking to exercise judgement and present solutions
  • Excellent oral and written communication skills
  • Motivated professional with a passion for numbers and high degree of intellectual curiosity





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