Sr Associate, Digital Strategy - Acquisition


Date: May 20, 2022

Location: Tampa, FL, US

Company: New York Life Insurance Co


When you join New York Life, you’re joining a company that values development, career growth, collaboration, innovation, and diversity & inclusion. We want employees to feel proud about being part of a company that is committed to doing the right thing. Through various resources and programs, you can grow your career while developing personally and professionally.


This position involves a hybrid work schedule - working remotely: Monday & Friday / on site: Tuesday, Wednesday and Thursday.



The Sr Associate, Digital Strategy is responsible for the creation and execution of email & website program strategies to drive engagement and improve conversion/acquisition (and ultimately value creation) throughout the prospect/applicants digital journey for AARP Life Insurance and other business lines




In partnership with the CVP, Digital Strategy and the broader digital team, this role will:

  • Plan, develop and implement site experience strategies to support our growing digital life insurance business
  • Drive email marketing strategy by leveraging audience, content, frequency, and messaging as optimization levers.
  • Define detailed scope of digital initiatives, working with business partners, creative and technology teams
  • Guide and improve the content publication & email campaign process
  • Build and execute comprehensive testing plans for site and email experiences
  • Leverage tools & dashboards to analyze & interpret digital experience effectiveness, identifying key drivers of site conversion and email performance
  • Make recommendations for continuous improvements to evolve site and email programs
  • Create A/B and multivariate test campaigns using Adobe Campaign, Adobe Test & Target and/or Sitecore
  • Build strong cross-functional relationships with various members of the organization and corporate functions




  • Must have 3 - 5 years experience building digital strategies and products
  • Hands-on experience and proven track record of managing website projects and email campaigns from ideation to delivery
  • Proven experience building test and learn plans that continuously improve program engagement
  • Excellent project management, and time management skills with the ability to work effectively across departments and teams
  • Knowledge of digital tools, including Content Management Systems, Email Service Providers, and digital analytics tools
  • Experience working in an Agile environment to manage technical and business efforts
  • Strong analytical skills
  • Superior oral and written communication skills with an innate attention to detail
  • Ability to work with a sense of urgency in an aggressive, multi-tasking environment




Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by our Foundation. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the Careers page of

Job Requisition ID: 85574

This position involves a hybrid work schedule - working remotely: Monday & Friday / on site: Tuesday, Wednesday and Thursday.



Nearest Major Market: Tampa

Job Segment: Social Media, Project Manager, Marketing, Strategy, Technology