Corporate Vice President, African American Market


Date: Nov 4, 2021

Location: White Plains, NY, US

Company: New York Life Insurance Co


When you join New York Life, you’re joining a company that values development, career growth, collaboration, innovation, and diversity & inclusion. We want employees to feel proud about being part of a company that is committed to doing the right thing. Through various resources and programs, you can grow your career while developing personally and professionally.




New York Life’s primary distribution channel is the career Agency sales force of more than 12,000 agents, operating in virtually every major city in the United States.  Every agent is affiliated with one of our 117 General Offices. These offices are operated by Agency management teams responsible for agent and management recruiting, development, and sales.  Approximately half our agents operate their businesses out of our General Offices, while the other half maintains independent office locations. 


Our General Offices are divided up among four Zones. In addition to our Zone offices, an Agency Home Office team responsible for strategy, finance, administration, standards, training, marketing and communications supports our agents and field managers.  The Agency operation also comprises teams charged with growing our business in key market segments, including the middle-income market, the advanced (high-net-worth) market, select cultural markets, and the women’s markets. Agents sell individual life insurance, individual annuities, and long-term care insurance products, as well as mutual funds.


The Corporate Vice President and Market Manager for the African American Market is responsible for the strategic planning and implementation of the Company's presence in the African American Market at a national level.  The Market Manager is responsible for the company's expansion in the African American Community which includes leading a team of dedicated professionals throughout the country, working with NYL offices to effectively target this market, and delivering specific growth objectives in new Agent recruiting, productivity or manpower growth, retention, and sales in this segment.


Role Overview

  • Work with Senior Management in the development of vision, strategy, modeling, and projections for the African American Market strategic initiative which is aimed at generating incremental growth in key Agency indicators of recruiting, retention, manpower growth, and Life Insurance sales in this market.


  • Develop and implement programs, tactics, and initiatives geared to help Managers and General Offices position themselves in the African American market and achieve consistent growth in the number of agents recruited and retained year-over-year to serve this segment.


  • Lead a team of Zone Managers, Sales, and Recruiting Associates across the country who are responsible for the day-to-day implementation of the business plan and for specific recruiting, agent development, and sales support activities.


  • Build and implement tracking, accountability, and performance systems to ensure employee productivity and professional development.  Specifically, work with Zone Managers to oversee recruiting and sales support activity from employees across the organization.  Effectively lead, manage, and coach managers and employees to consistently achieve high levels of productivity and accountability.


  • Work closely with Sr. Management and with counterparts in other Cultural Markets to develop Field programs that benefit our growth across market segments and to implement joint initiatives and activities in key General Offices.


  • Work with our Cultural Marketing group to oversee the creation and deployment of culturally sensitive sales and recruiting materials for Agent and Manager use.



  • Bachelor’s Degree
  • Minimum of 5-10 years of relevant experience.
  • Life Insurance Licensed preferred.
  • Proven leader with direct management experience, including management of other managers and leading complex and remote organizations.
  • Experience leading in a production environment.
  • Must have Life Insurance and Financial Services knowledge and experience.
  • Thorough knowledge of Life Insurance sales and recruiting/sales management systems, specifically of the New York Life Agency model.
  • Must understand the critical factors of Agent recruiting, retention, manpower, and Field leadership.
  • Thorough understanding of the NYLIC recruiting and agent development process, as well as of performance systems, skillset and behaviors needed for Agent and Management performance.
  • Understanding of sales cycle and Life sales strategies in the Agency environment.



Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by our Foundation. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the Careers page of

Job Requisition ID: 84811




Nearest Major Market: White Plains
Nearest Secondary Market: New York City

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