Data strategist, Web analytics

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Date: Nov 23, 2018

Location: White Plains, NY, US

Company: New York Life Insurance Co

 

A career at New York Life offers many opportunities. To be part of a growing and successful business. To reach your full potential, whatever your specialty. Above all, to make a difference in the world by helping people achieve financial security. It’s a career journey you can be proud of, and you’ll find plenty of support along the way. Our development programs range from skill-building to management training, and we value our diverse and inclusive workplace where all voices can be heard. Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and service, supported by our Foundation. It all adds up to a rewarding career at a company where doing right by our customers is part of who we are, as a mutual company without outside shareholders. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the Careers page of www.NewYorkLife.com.

 

New York Life’s primary distribution channel is the career Agency sales force of more than 12,000 agents, operating in virtually every major city in the United States.  Every agent is affiliated with one of our 117 General Offices. These offices are operated by Agency management teams responsible for agent and management recruiting, development, and sales.  Approximately half our agents operate their businesses out of our General Offices, while the other half maintains independent office locations. 

 

Our General Offices are divided up among four Zones. In addition to our Zone offices, an Agency Home Office team responsible for strategy, finance, administration, standards, training, marketing and communications supports our agents and field managers.  The Agency operation also comprises teams charged with growing our business in key market segments, including the middle income market, the advanced (high-net-worth) market, select cultural markets, and the women’s markets. Agents sell individual life insurance, individual annuities, and long-term care insurance products, as well as mutual funds.

 

New York Life Group Membership division is looking for a data strategist to help oversee our web technologies including where data will be stored, consumed, integrated and managed. The candidate will know how to extract meaning from and interpret data from metrics across various web and database assets. This technically skilled professional with solid business acumen will also focus on strategies to attract prospects, generate leads, and inform sales, transforming data into clear presentations and explaining the story behind the data. New York Life is looking for the right person to help our digital team with audience targeting, segmentation and behavioral analysis as well as having hands-on experience developing test and learn plans that are data-driven. With a focus on digital properties, analysis will reach across the full user experience to integrate trends and behaviors from client marketing assets through to New York Life processes such as underwriting and claims.

Responsibilities:

  • Identify and document business requirements to ensure proper tracking of all web assets and experiences.
  • Deliver insight and understanding of user behaviors to improve marketing effectiveness.
  • Operationalize insights through development of variety of reports and automation processes.
  • Help lead efforts to implement and manage Adobe platform solutions including but not limited to Adobe Analytics, Adobe Launch, Adobe Campaign and Adobe Target.
  • Liaison with consultants and internal teams to help scope and implement solutions for online capabilities and efficiencies, including site architecture, SEO/SEM and mobile optimization.
  • Ongoing management of Adobe Launch and dynamic tagging.
  • Set objectives to help drive improvements to web traffic, conversion, engagement, and retention.
  • Assist with proforma outlining anticipated and realized results from media purchases, campaign performance and testing initiatives, demonstrating an understanding of client campaign strategies and user behaviors.  

Qualifications:

  • Familiarity with web technologies including .html, javascript, Adobe Marketing Cloud.
  • Deep understanding of metrics implementations and tools surrounding email broadcasting, paid search, paid social and retargeting networks.
  • Experience with creation of Ad hoc reports and ability to transform the results into clear, meaningful statements and/or visuals.
  • Advanced Excel user, including experience using pivot tables, charts, and v-lookups.
  • 5-7 years related work experience in online B2B, B2C environments. Strong knowledge of online marketing strategies.
  • Strong interpersonal skills. Ability to clearly relay ideas and complex concepts.
  • Working knowledge of various marketing and analytics software including email systems, CRM systems, SQL and database systems.

 

SF:LI-LB1

EOE M/F/D/V

 

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Nearest Major Market: White Plains
Nearest Secondary Market: New York City

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