Senior Associate, Marketing Insights and Optimizations

Location Designation: Hybrid - 3 days per week 

Business Unit Overview  

In Marketing, you’ll dive into a world of diverse opportunities, crafting innovative campaigns, managing impactful content and fostering meaningful connections with key audiences. Collaborate with experts across disciplines, leveraging data and insights to drive decision-making, unlock new growth potential and optimize our differentiating capabilities. 

Role Overview:  

The Marketing Effectiveness - Insights and Optimizations team is responsible for insights generation; A/B testing; and measurement of all Marketing initiatives, including NYL.com, sponsorships, brand, content, financial education, Field Marketing, and lead generation.
As a Sr. Associate on our team, you’ll be supporting reporting, conducting analyses, and generating insights for Marketing’s financial education and field marketing programs. You will have the opportunity to build new reports and create web analytics dashboards that align to these programs’ measurement frameworks.

The right candidate will be eager to dive into a variety of data sources, ranging from internal business data, channel performance and web analytics – and understand the business context of programs and their metrics. This role will work collaboratively across the marketing organization, serving as a day-to-day partner to stakeholders, and be self-motivated to deliver insights in a digestible format that helps stakeholders drive results against a set of strategic objectives.
 

What You’ll Do:  
• Own reporting and insights generation for marketing’s financial education and field marketing programs, including local sponsorship activations; this will include developing monthly reporting, proactively generating insights and monitoring optimizations
• Leverage Adobe Analytics or Google Analytics, depending on the marketing program, to build dashboards and visualizations that explain and track performance against KPIs
• Provide strategic analysis of channel and lead funnel activities, where applicable, to inform program optimization and expansion decisions
• Proactively identify trends and variances to program performance plan, and present findings to stakeholders
• Partner with stakeholders for ad-hoc requests, and serve as a resource for performance-related questions
• Support with providing/receiving data to/from third-party vendors

What You’ll Bring:  
Skills & Competencies
• Understanding of digital marketing strategy and tactics, including web analytics
• Ability to interpret and synthesize data into a compelling strategic recommendation or narrative; and combine technical skills, business acumen and creative curiosity
• Strong written and verbal skills to present and explain insights and thought processes;
• Attention to detail and emphasis on delivering accurate reporting
• Collaborative and able to work cross-functionally across varying levels of the organization

Experience

• Bachelor’s Degree, preferably in a business or Marketing function and/or equivalent experience; Statistics knowledge a plus 
• 5+ years of relevant experience in a marketing analytics role 
• Proficiency in PowerPoint and MS Excel 
• Experience with data visualization tools, Tableau preferred 
• Experience with Web Analytics tools, Adobe Analytics or Google Analytics preferred  
• Experience with SEO data, optional but preferred 
• Proficiency in SQL, optional but preferred 

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Pay Transparency

Salary Range:  $105,000 - $140,000 

Overtime eligible: Exempt 

Discretionary bonus eligible: Yes 

Sales bonus eligible: No 

Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

Our Benefits

We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.

Our Diversity Promise

We believe in a diverse workforce because it is our mission to advocate for the financial security and success of people in every community. This is why diversity, equity, and inclusion (DEI) are guiding principles that are embedded in our brand and our culture. Click here to learn more about how we have been recognized for our leadership.

Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.

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Job Requisition ID: 91521