Senior Associate, Field Marketing Guidance

Location Designation: Hybrid - 3 days per week 

Business Unit Overview

In Marketing, you’ll dive into a world of diverse opportunities, crafting innovative campaigns, managing impactful content, and fostering meaningful connections with key audiences. Collaborate with experts across brand, digital, and strategy, leveraging data and insights to drive decision-making, unlock new growth potential, and optimize our differentiating capabilities.

Role Overview:

As the Field Marketing Guidance Senior Associate, you will work to help our field unlock the power of marketing. We will do this by shifting from providing technical, “how-to” support to a competency-based approach that will help agents think holistically about their brand, and provide them with marketing guidance every step of the way.

What You’ll Do:

• You will help our field managers and agents use marketing competencies, programs, and tools to achieve their business goals.
• You will help influence behavior and work closely with partners in change management to deliver on our competency-based model
• You will work collaboratively with SMEs across value streams and translate expertise into actions for our field force
• You will work with the Field Marketing Guidance team to deliver services for the field

What You’ll Bring:

Required Skills: 

• Bachelor's degree preferred and/or equivalent experience
• Strong interpersonal skills, knows how to work cross-functionally and translate multiple stakeholders’ perspectives into an actionable program
• Good communicator with strong presentation skills; can take complex topics and digest for their audience in an appropriate way
• Ability to think strategically and translate strategy into actionable programs / strong change management expertise
• Working knowledge of marketing channels and best-in-class marketing tools
• Self-starter who can work independently with minimal guidance

Preferred Skills: 

• Experience working with sales agents in a marketing capacity
• Field experience a plus

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Pay Transparency

Salary Range:  $108,000 - $130,000 

Overtime eligible: Exempt 

Discretionary bonus eligible: Yes 

Sales bonus eligible: No 

Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

Our Benefits

We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.

Our Diversity Promise

We believe in a diverse workforce because it is our mission to advocate for the financial security and success of people in every community. This is why diversity, equity, and inclusion (DEI) are guiding principles that are embedded in our brand and our culture. Click here to learn more about how we have been recognized for our leadership.

Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.

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Job Requisition ID: 90952