Senior Associate, Field Marketing Program Manager

Location Designation: Hybrid - 3 days per week 

Business Unit Overview  

In Marketing, you’ll dive into a world of diverse opportunities, crafting innovative campaigns, managing impactful content, and fostering meaningful connections with key audiences. Collaborate with experts across brand, digital, and strategy, leveraging data and insights to drive decision-making, unlock new growth potential, and optimize our differentiating capabilities.

Role Overview:  

New York Life Insurance Company is one of the most trusted names in the financial services industry. Our mission is to provide financial security and peace of mind to our clients through insurance and investment solutions. We are committed to creating comprehensive marketing resources that empower our agents to effectively communicate our value proposition and connect with clients. By providing these assets, we enable our agents to focus on what they do best—building relationships and securing the financial futures of our clients. This role is pivotal in developing and executing marketing programs tailored for insurance agents and their target audiences. The successful candidate will also collaborate with various stakeholders to create compelling content and drive marketing initiatives.

What You’ll Do:

• Assist in building and execution of our local youth sports sponsorship program, ensuring alignment with company goals and target audience needs.
• Partner with our National Sponsorship team to engage with agents when an activation is brought to a local community.
• Assist in developing our local prospecting and nurturing program, which provide our agents with relevant and timely marketing content, tools & guidance to go to market & engage with their target markets.
• Assist in developing best practices for event marketing capabilities for when agents are activating at local events. This could include name capturing or event booth best practices.
• Work with the Financial Education team to ensure agents are represented in the development of educational seminars, sweepstakes, scholarships, etc.
• Manage multiple marketing projects simultaneously, ensuring timely delivery and attention to detail.
• Work closely with cross-functional teams such as social media, compliance, graphic design, strategy, sales, and communications to ensure cohesive and effective marketing best practices.
• Stay up to date with the latest marketing trends, technology, and best practices. Apply this knowledge to develop innovative and effective marketing strategies that make our agents successful.

What You’ll Bring:

• Bachelor's degree in marketing, communications, business administration, or a related field; and/or equivalent experience.
• Minimum of 5 years’ experience in the financial services, marketing, communications, or consulting. 
• Extremely strong written and verbal communication skills. 
• Strong project management skills with excellent attention to detail. 
• Highly motivated team player capable of working in a fast-paced environment and responding to requests quickly. 
• Strong analytical skills, independent thinker, and ability to exercise appropriate judgment and decision-making. 
• Proven ability to build relationships and work effectively with cross-functional teams. 
• Proficiency in Microsoft Office software and other technology platforms. 

#LI-SV1
#LI-HYBRID 
 

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Pay Transparency

Salary Range:  $80,000 - $115,000 

Overtime eligible: Exempt 

Discretionary bonus eligible: Yes 

Sales bonus eligible: No 

Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

Our Benefits

We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.

Our Diversity Promise

We believe in a diverse workforce because it is our mission to advocate for the financial security and success of people in every community. This is why diversity, equity, and inclusion (DEI) are guiding principles that are embedded in our brand and our culture. Click here to learn more about how we have been recognized for our leadership.

Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.

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Job Requisition ID: 90915