Senior Associate, Marketing


Date: Feb 28, 2023

Location: White Plains, NY, US

Company: New York Life Insurance Co

Location Designation: Hybrid 



When you join New York Life, you’re joining a company that values career development, collaboration, innovation, and inclusiveness. We want employees to feel proud about being part of a company that is committed to doing the right thing. You’ll have the opportunity to grow your career while developing personally and professionally through various resources and programs. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture.



This position primarily involves a hybrid work schedule - working remotely: Monday & Friday / on site: Tuesday, Wednesday, and Thursday. 


New York Life Group Membership division is looking for a marketing communications professional for the project management of daily and long-term activities across multiple marketing disciplines. The candidate will have good interpersonal and organizational skills. Strong writing and editorial skills are also required. This digital savvy professional will have experience across multiple marketing channels (web, email, social, print, video, etc.) and be competent working with clients, internal staff, and vendors. The position requires solid business acumen and a well-rounded set of communications and technical skills.  


  • Responsible for project management of client marketing activities across multiple disciplines. (digital, ecommerce, email, print, direct mail, collateral, video, etc.).
  • Collaborate with clients, internal account management team and vendors on a variety of sales and marketing communications materials. 
  • Assist with the writing and editorial efforts surrounding our products and services including Life Insurance, Disability Insurance and Supplemental Health Insurance. This requires collaboration with multiple departments including; sales, contracts, compliance, medical underwriting, product development and actuarial.
  • Help with editorial support on key promotional and product marketing initiatives, including the language and rules surrounding insurance products and insurance applications such as custom product features, disclosures, and other legal and compliance requirements.   
  • Assist with research of various insurance industry and marketing topics.
  • Responsible for helping write and proofread content for websites, newsletters, email campaigns, brochures, social media, PowerPoints, and webinars.   
  • Assist with sales and administration support.   





  • Bachelor’s degree and/or equivalent experience (Communications, English, Journalism, Marketing degree preferred)
  • Strong project coordination and organizational skills
  • Experience with business writing, including editorial and proofreading skills
  • Experience working within multiple marketing disciplines; digital, social, email, web, video, direct mail, etc.
  • Basic research skills
  • Exposure to analytics and data analysis (web, marketing campaigns)
  • Strong interpersonal skills, ability to communicate well with clients, staff, and vendors
  • Good presentation skills
  • Microsoft Office Suite  


Not required but a plus:


  • Experience with Adobe Creative Suite
  • Familiarity with basic .html
  • Knowledge of AP style writing guidelines
  • Insurance/Financial industry exposure







Salary range: $72,500-$107,500 

Overtime eligible: Exempt 

Discretionary bonus eligible: Yes 

Sales bonus eligible: No 


Click here to learn more about our benefits. Starting salary is dependent upon several factors including previous work experience, specific industry experience, and/or skills required.



Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the Careers page of

Job Requisition ID: 88543




Nearest Major Market: White Plains
Nearest Secondary Market: New York City

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